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Connexus : Issue 38
58 64 68 Contents Abacus Level 1, 1 Margaret St, Sydney, NSW 2000 ABN: 98 137 780 897 Telephone: (02) 8299 9000 facsimile: (02) 8299 9094 www.abacus.org.au Connexus is published on behalf of Abacus by Mahlab Media, 369a Darling Street, Balmain, NSW 2041 Tel: (02) 9556 1900 www.mahlabmedia.com.au Editor Tracey Evans Sub Editor Steve Packer Designer Craig O’Neill Advertising Manager Mark Lewis Sales Director Nicole Dixon Managing Editor Roslyn Atkinson publisher Bobbi Mahlab Abacus Media Adviser Pamela Eldridge Editorial Advisory panel Pamela Eldridge Louise Petschler Mark Degotardi For editorial enquiries, contact email@example.com Connexus, Issue 38 – Spring 2011 Connexus is a magazine covering issues related to the mutual industry in Australia. The views in this magazine are not necessarily those of Abacus, its staff or members of its board. The products or services advertised in Connexus are not necessarily endorsed by Abacus. A Connexus advertising and editorial policy is available on request. pEOplE 54 Restoring dignity Negative attitudes and poor communication are preventing people with disabilities from being employed. TECHNOlOgY 56 Avoiding downtime disasters With a spate of outages causing havoc for the big four, avoiding similar high- profile crises is top of the list for mutuals. MARkETINg 58 Cause and effect Novel events can enhance promotional campaigns, but they need to be carefully conceived and executed. 62 Showcase • Free financial health guide • New investment platform for MyState • Clear View wins Money Management award COMMuNITY 64 Little by little Making life better, one slice of cake at a time. 65 Honouring pioneers, luminaries and leaders CUFA calls for nominees for its new Hall of Honour. 66 In the footsteps of heroes The Kokoda Leadership Challenge is an unforgettable experience, but next year’s trek has extra meaning. 68 Measuring the threads of change Sophisticated research will gauge the social impact of CUFA’s programs. 70 Emerging leaders Introducing Mark Holland, marketing manager, Community Alliance Credit Union. 4 Connexus www.abacus.org.au 4 www.abacus.org.au CONNEXUS SUMMER 2011