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Connexus : Issue 38
CEO SURVEY Connexus www.abacus.org.au 35 35 www.abacus.org.au FEATURE strong products and services should be the ongoing selling points. “We do have very competitive interest rates and really good products.” Minz has no doubt that a people-focused brand is one of his institution’s greatest assets as it looks to the year ahead. “I think it comes back to brand, and our brand is people first. When you have a brand that’s understood in the marketplace, that’s practised by all your staff, then that will provide you with the exceptional service that will drive you to make sure you continue to give your members great value.” – Cameron Cooper is a freelance writer. What will your marketing be targeted at? 33.3% 29.8% 6.7% Home loans Deposits Membership growth Other A SUPER PACKAGE JUST FOR YOU CUBS Super is a new concept in superannuation designed specifically for Credit Unions and Building Societies Extend your product offering and increase your Funds Under Management. www.cubssuper.com.au 03 9654 1399 30.2%