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Connexus : Issue 38
Novel events can be a great way to enhance promotional campaigns, but they need to be carefully conceived and executed. By Steve Packer Connexus 58 MARKETING Cause and effect A few weeks ago, on a bank holiday in NSW, staff at BDCU (Berrima District Credit Union) did an unusual thing. They came to work, and they did so because they were holding a big banking sale the next day. Bigger than big. It was the kind of pumped-up GIANT SALE! typically associated with car dealers and carpet warehouses. “They went out of their way to make it ‘in your face’, with big red www.abacus.org.au