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Connexus : Issue 39
www.abacus.org.au 41 www.abacus.org.au 41 A big challenge for organisations wanting to simplify their messages can be the need to satisfy regulator y and legal requirements, says Mar y Montague, of Montague Leong Design. When she founded her company in 1980, it was one of the first in Australia to focus on solving the problems of information-rich design. “Making it look beautiful is not a primar y goal for us,” she says. “It has to be useful, usable and desirable.” Montague Leong worked with a large financial institution on its ‘grey pages’ – the legal disclaimers at the back of its prospectus. “ It had become a habit to put anything difficult there,” says Montague. “ We found that most of it was fairly repetitive, out of date and sometimes even wrong.” Rob McGregor, of InfoCLEAR Consulting, who often works with Montague Leong Design, says insurance is another sector that’s failing to meet customer needs. Especially on the web, where companies often rebrand basic policy wording for their own purposes. “Clarity is often compromised in the process,” he says. “ You can see that in the comments from people who misunder stood the implications of the policy or found the fine print confusing.”