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Connexus : Issue 39
46 Connexus CoMMunITy Let’s Gdañsk in 2012 you just know it’s going to be an innovative, informative and fun conference, when participants are encouraged to send in their best dance moves. That’s exactly what’s happening with the World Council of Credit Unions 2012 conference, to be held in Gdañsk, Poland. WOCCU president and CEO Brian Branch has already made an appearance on YouTube with his dance, as part of the theme “Let’s Gdañsk in 2012”. No mention of David Bowie and red shoes, but potential WOCCU conference attendees can win a free conference registration by sending in clips of their most potent dance moves. This year’s WOCCU Conference will, of course, have a serious focus with some exciting speakers gathered from across the globe. Keynote speakers Brett King and Youngme Moon will entertain and enthrall with their modern take on our industry and how to maximise growth, customer loyalty and satisfaction. Brett King is well remembered by Australian audiences as a former speaker at the Abacus AM Institute Convention. He is well known around the world as the founder of the first direct mobile bank in the US and UK, Movenbank. He is also the author of Bank 2.0 and is a strategic advisor to leading financial ser vices organisations around the world. Importantly for our sector, King is currently working on a new book, Bank 2.1, that will explore how credit unions can survive and thrive in the new digital environment. Youngme Moon is the author of the book, Different: Escaping the Competitive Herd. Chair of the MBA Program at Harvard Business School, Moon has worked in consumer marketing and with the big names in business including companies like Microsoft, Sony, Ikea and Intel. Different: Escaping the Competitive Herd lives up to its title. It’s certainly a thought- provoking departure from business books of our time. It encourages companies to reject commonly held views and dare to be different and more adventurous. It’s suggested that’s the most effective way to really send a message to customers and the competition. Abacus chief executive officer Louise Petschler will join leaders from the United States and Canada during the conference for a lively discussion on the current regulator y landscape. Petschler will share the stage with Debbie Matz, Chairman National Credit Union Administration (NCUA), Bill Cheney, President/ CEO, Credit Union National Association (CUNA), A ndy Poprawa, CEO, Deposit Insurance Corporation of Ontario and David Phillips, President and CEO, Credit Union Central of Canada (CUCC). Importantly, the 2012 Global Women’s Leadership Forum will also be held in Gdañsk. This key gathering acknowledges the positive influence and leadership from women. Of particular note is the significant contribution made over time by women who have been empowered to help alleviate poverty around the world. The network was created to provide women with the opportunity and shared resources to make measureable differences in each other’s lives, as well as in the lives of credit union members and in their local communities. For more information about WOCCU activities in Gdañsk please visit www. letsgdansk2012.org