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Connexus : Issue 40
TECHNOLOGY 36 How to stand out in a crowd Is Google helping or hindering your business? 38 • Finding a strategic partner • From spreadsheets to systems SHOWCASE 40• Changing the landscape • Lending is now a profession 41 • New solutions for cash management • Investment bonds for long term savings PEOPLE 42 Tweet work for some Many companies are introducing policIes that ban or restrict employee use of social networking sites while at work. MARKETING 44Switching the media message Being media savvy is a crucial part of creating brand attraction for mutuals COMMUNITY 47 Mutual MADness for a great cause MAD Day is all about having fun to make a diference where it counts – and you’re invited. 48 Rising to the challenge Kevin Buckley recalls the many rewards and thrills – including kayaking through a storm – on CUFA’s 2012 Leadership Challenge in Fiji. 49 Where credit's due Do you know of someone in the mutual sector who deserves recognition? 50 Emerging leaders Introducing Cas Scott, Direct Marketing Manager, Community CPS Australia. GOOD BUSINESS Abacus Level 1, 1 Margaret St, Sydney, NSW 2000 ABN: 98 137 780 897 Telephone: (02) 8299 9000 Facsimile: (02) 8299 9094 www.abacus.org.au Connexus is published on behalf of Abacus by Mahlab Media, 369a Darling Street, Balmain, NSW 2041 Tel: (02) 9556 9100 www.mahlabmedia.com.au Editor Tracey Evans Sub Editor Steve Packer Designer Jack Pike Advertising Manager Mark Lewis Sales Director Nicole Dixon Managing Editor Roslyn Atkinson Publisher Bobbi Mahlab Abacus Media Adviser Daniel McDougall Editorial Advisory Panel Louise Petschler Mark Degotardi Daniel McDougall For editorial enquiries, contact email@example.com Connexus, Issue 40 -- Winter 2012 Connexus is a magazine covering issues related to the mutual industry in Australia. The views in this magazine are not necessarily those of Abacus, its staf or members of its board. The products or services advertised in Connexus are not necessarily endorsed by Abacus. A Connexus advertising and editorial policy is available on request. mutua communit a wor Technology How to stand outina crowd Is Google helping or hindering your business? 36