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Connexus : Issue 40
Show tim Do you have a new product or service of interest to mutuals? We’d love to hear about it. Please email your submission to: connexus@abacus. org.au Changing the landscape It's time to move away from the perception that online banking is merely a transactional system, according to a fnancial ser vices technology provider. Instead, online banking has become a powerful customer engagement tool, says Sandstone general manager -- direct banking solutions Dom Monty. The use of a ‘widget-based’ interface (the use of graphic icons) helps improve customer engagement and interaction and will "change the banking landscape forever", says Monty. "For instance, your customers can personalise their banking experience by dragging and dropping blocks on the screen. Some customers may want to see their savings goal information at the top of their screen; some may want to place their home loan account information there while others may want a news feed specifc to the local community.” Mutuals can also tailor tablet, desktop, notebook and mobile banking solutions to different market segments. "For example, the interface for your high net worth segment could provide a premium 'look and feel' and include superannuation news feeds, stock market updates and term deposit account offers. Meanwhile, for your student segment, you may want a more creative look with savings calculator widgets and personal loan offers," says Monty. "And what if you could encourage your customers to move away from cash towards Eftpos and credit cards by encouraging them to use your personal fnancial management solution powered by an auto- categorisation engine? And what if you could use your PFM solution to identify what your customers are saving for so that you can tailor marketing offers for each customer? "The possibilities are endless in the world of customer engagement banking," Monty says. For more information email info@ sandstone.com.au 40 Connexus Showcase Lending is now a profession New regulatory requirements are driving a surge in demand by mutuals for training and qualifcations, but one training provider believes the sector is also responding to a sense of increasing professionalism. "There's a genuine recognition that being a lender is now a profession, and achieving nationally recognised qualifcations to support on- the-job experience is very much supported in industry today," says Australian College of Commerce and Management director James Moran. "Many College clients -- such as Macarthur Credit Union, Southern Cross Credit Union and Maritime and Mining Credit Union -- have supported their staff, who had already received Certifcate IV qualifcations in Financial Ser vices, to add extra modules for credit management qualifcations,” he says. "Other clients, such as Sydney Credit Union and SGE Credit Union, have taken advantage of initiatives funding by the NSW government so their staff could complete the Diploma of Credit Management." Moran says completing programs such as the Diploma of Credit Management can help accumulate the Continued Professional Development hours now needed as part of licensing requirements. For more information contact James Moran at jmoran@ austcollege.com.au or 1800111700.